Storylane Launch-Ready · Official Storylane partner

You've bought Storylane. Now get demos that move deals.

Storylane makes demos easy to build. We decide which ones to build, build them around how your buyers buy, and set them up so your team can find, use and keep them current. First demos live in 60 days.
Book your free Storylane launch call
First demos live in 60 days
Built around how your buyers buy
30-day money-back guarantee
Where most Storylane rollouts stall

Building demos got easy. Deciding what to build didn't.

Storylane will capture anything you point it at, in minutes. That's the point, and it's also the trap. Without a plan, you end up with demos that follow your menu structure, not your buyer's workflow. A few months in, it usually looks like this:

  • a handful of feature tours, and no plan for what comes next
  • one person, often a founder or a product marketer, still builds or approves every demo
  • sales can't find the right one for a deal, so they don't send one
  • Storylane shows views, but nothing connects your demos to pipeline in your CRM

None of this is a Storylane problem. The tool does what it's pointed at. Nobody has decided where to point it.

Storylane Launch-Ready

Your first demos live, used and measured in 60 days

A fixed-fee launch, done with you. Before anything is captured, we agree what each demo has to make your buyer understand. Everything we build follows from that.

What's included:

  • A one-page brief for each priority demo: who it's for, the workflow it shows, and what to leave out
  • Storylane set up around how you sell: naming, tagging, library structure and lead capture
  • Your first demos captured, edited and published, with data your buyers will recognise
  • Demos placed on your website, in campaigns and in sales follow-up
  • Demo engagement connected to HubSpot or Salesforce, on the deal record
  • Short, role-based coaching for marketing and sales
Fixed fee. No hourly billing, no surprises.
Book your free Storylane launch call
60 days, three stages

From licence to launch in 60 days

Days 1–10 · Decide

You'll know which demos to build first, and why

We look at how your buyers buy, the demos you already have, and the workflows that matter most to your pipeline.

  • You'll have a brief for every priority demo before anything is built
  • You'll have agreement on what comes first, and what can wait
  • You'll have success criteria you can hold us to
Days 11–45 · Build

Your first demos are live, built around your buyers' workflows

We set Storylane up around your sales process, then capture and edit your first demos, with your sign-off at each stage. We capture directly, or direct one session with whoever knows the product best and turn it into several demos.

  • You'll see demos short enough to finish, with data your buyers recognise
  • You'll have your best person's knowledge captured once, not repeated every week
  • You'll see demo activity in your CRM from the first week
Days 46–60 · Launch

Your team uses them, and you can see what they do for pipeline

We place each demo where it does its job, and coach each team on using them day to day.

  • You'll have demos on your website, in campaigns and in sales follow-up
  • You'll have a team that knows which demo to use at each stage of a deal
  • You'll have a first read on which demos move deals, and a plan for what to build next
Built to scale from the first demo

Ten demos are easy to manage. A hundred aren't.

As you add products, personas and people, demos multiply faster than anyone tracks them. The library fills with near-duplicates, half of them show an old interface, and nobody's sure which to send. Launch-Ready puts four things in place from day one, so growth adds demos without adding chaos.

Created
Every new demo starts from a brief, so it follows the same workflow logic as the rest, whoever builds it.
Found
A library organised by product, use case and buying stage, so a rep finds the right demo in seconds.
Used
A simple rule for which demo each buyer gets, from first website visit through to onboarding.
Maintained
Every demo has an owner and is tagged to the product version it shows, so a release triggers targeted updates, not a rebuild.

Operate it yourself with the system we hand over, or ask us to keep it current for you.

See the Managed Demo Programme

30-day money-back guarantee

We agree a brief for your first demos before anything is captured. If those demos don't meet it after one round of revisions, tell us within 30 days of handover and we'll refund your fee in full. Everything we build stays in your Storylane workspace.

See the work before you book

Browse live examples across every stage of the buying journey, from short Explainers for your website to use-case demos your buyers explore on their own.

See our demo examples
Newer buyers are more interested in doing discovery themselves. They get a real feeling of the product you're trying to get them to buy, because they're really experiencing the UI they'd use in real life.
Neil Wilson
[Director / Head] of Technical Marketing, OpenText, on the demo approach Demodia helped him build
Trusted by names you know

Proven where demos are complex

For almost 20 years, enterprises and specialist software and services firms with long, complex sales have trusted us to operate the systems their revenue runs on.
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Official Storylane partner

We build in Storylane every day. We work alongside your Storylane CSM, not instead of them: they get you using the platform, and we make sure what you build sells.
Start here

Book your free Storylane launch call

45 minutes with a senior demo specialist. We'll look at:
  • the demos you have today, and where they're used
  • what's slowing you down in Storylane
  • what to build first, and where it should live
You'll leave with recommendations you can act on, whether or not you work with us.

FAQ

Doesn't Storylane already help us set up?
Yes, and you should use it. Your Storylane CSM gets you using the platform. We decide what to build, build it around how your buyers buy, and connect it to your CRM.
We don't have a presales team. Is this for us?
Usually, yes. In most companies your size, the person who knows the product best is a founder or a product marketer. We capture what they know once, so they stop being the bottleneck.
How much of my team's time does it take?
A kick-off, one capture session with whoever knows the product best, and sign-off at each stage. About 2-3 hours in total.
Who owns what you build?
You do. Everything lives in your Storylane workspace from day one.
What happens after 60 days?
You maintain your demos with the system we hand over, or we keep them current for you. Your choice, made once you've seen the results.