iOFFICE + SpaceIQ (Eptura)
Eptura (merger of iOFFICE, SpaceIQ, and others) provides workplace software. The site solves portfolio complexity by presenting unified messaging and role-based paths for facilities, HR, and IT leaders evaluating workplace technology.
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Consolidated product architecture that clarifies how modules fit together for enterprise buyers.
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Role-based navigation that steers visitors to relevant capabilities quickly.
Good HubSpot use cases
- Role Smart Content – FM vs. HR vs. IT.
- Enterprise lead routing – Forms + CRM workflows.
- Resource hub – Blog with solution filters.
Improvements
- Interactive floorplan demos – CMS module.
- Integration catalog – HubDB searchable grid.
- Security/compliance library – Knowledge Base.

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