Breathe HR
Breathe is HR software for SMEs. The website solves early-stage education and comparison by offering digestible product sections, customer stories, and a well-structured pricing page that reduces uncertainty and accelerates trial decisions.
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Genuinely useful pricing page with clear inclusions, addressing the classic SaaS ‘what’s in the plan?’ problem.
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Tools, checklists, and calculators that keep visitors engaged while moving them closer to activation.
Good HubSpot use cases
- Resource hub – Blog pillars and tool downloads.
- Smart CTAs by lifecycle – trial vs. demo emphasis.
- A/B test pricing copy – optimize plan conversion.
Improvements
- Add side-by-side plan comparators – HubDB tables.
- Deeper in-product visuals – CMS video modules.
- Page speed tuning – CMS performance settings.
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