Avast Academy
Avast Academy is a large educational library about security and privacy. The site solves the scale problem of content discovery by organizing topics clearly and pairing learning paths with contextual product CTAs that don’t feel intrusive
- Robust taxonomy and navigation patterns that help readers move from topic to subtopic without getting lost.
- Contextual CTAs in articles that bridge education to product, supporting self‑serve adoption.
Good HubSpot use cases
- Topic clusters – SEO planning via Blog pillars.
- Multi‑language content – localized articles and CTAs.
- CTA analytics – track article‑to‑product conversions.
Improvements
- Add reading progress and time – CMS UI component.
- Central glossary hub – HubDB terms + links.
- Expert author bios – Blog authors + schema.

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