Sales and marketing alignment has been a challenge for organisations since… well... basically, since businesses have had sales and marketing departments. Over recent years there has been a lot of buzz about sales enablement – giving sales …
The Go-To-Market Blog
Storytelling
Is your marketing static, or is it dynamic? Static marketing presents the same information to every lead, regardless of their varying needs. Dynamic marketing, on the other hand, utilises the buyer journey: an individualised journey down …
Imagine you have five seconds to communicate what’s great about your product to your market. In effect, you do. Your potential customers are busy people, and if they don’t see the immediate appeal of your product over the competition’s, …