In today’s competitive business world, designing an effective value proposition is the only way of differentiating your offering from everyone else in the market. Whether positioning a brand, product or service, a killer value proposition helps you identify the right audience, demonstrate unique values and move away from those tedious price-based discussions. By evaluating the needs and challenges faced by your target customers and uncovering the unique selling points and values underlying your offering, we help you to stand out above the crowd and push aside weaker competition.

Value Proposition Development

A value proposition describes the overarching promise of a product, service or company within a marketplace. It articulates why a prospect should engage with your company and what benefits they will receive in return. We walk business through a structured process to establish the key values and differentiators that will get you noticed.

Let us introduce you to our value proposition framework. Get in touch now to experience it yourself

Identification of customer needsReview of competitive differentiatorsUncovering market trendsEstablishment of unique benefits

Product and Brand Positioning

Positioning statements reflect a subset of your overall value proposition that is targeted to a highly specific segment or audience persona. Effective positioning is an essential component of any persona-based marketing programme and plays a large part in modern content marketing strategies.

Need an unbiased opinion on your positioning, ask us to give you a hand

Persona developmentCompetitive differentiationMost significant targeted benefitsCampaign identification and design

Messaging Development and Authoring

As a subset of your positioning efforts, messaging is the art of authoring the words that you will use with the audience you are targeting. Clear messaging is an essential part of any marketing programme and a prerequisite to the creation of quality content. Our team design compelling messages that guide prospects through their buyer journey and convert them to leads.

If writing messaging isn’t your thing, then get in touch with us now

Core messaging and elevator pitchTagline and sloganJourney-based storylines and narrativeHooks and social attention grabbers

Competitive Research and Intelligence

Why does the competition always seem to be doing better than you? What is their secret sauce? Using our hush-hush spy tools we find out who is trying to compete against you and uncover their marketing secrets. Our agents research product information, search keywords, advertising sources and competitor messages to establish effective ways to fight or avoid competition.

If winning against your competition is your objective, then contacting us now should be too

Know who you really compete withCompany and product researchBattle-cards and play-booksCompetitive keywords and SEO
Ask Us About Digital Marketing

Ask us anything about creating an effective value proposition

With the best selling offerings being the ones that are positioned most effectively within a defined market, can you afford not to review your value proposition? When you engage Demodia, you’re working with digital marketing experts that will use our structured framework to ensure your brand or products are represented in the best way possible.

With our “Ask us Anything” policy, just complete the contact form with your positioning and messaging related questions and one of our experts will reach out to you with an answer – no risk and no cost. Why wait!