Inbound Marketing Stats Every Enterprise Marketer Should Know

Why marketers love data intelligence so much? Elementary my dear Watson – stats are the incredibly efficient when demonstrating the ROI of your marketing efforts in front of upper management.

Finding a set of authoritative and relevant stats could be an overwhelming task on its own. Especially when it comes to a discipline as broad as Inbound Marketing. To ease your struggle and help you save some time, we’ve put together the most important and relevant statistics from the world of Inbound Marketing.

41% of marketers say inbound marketing produced measurable ROI in 2013 (Tweet this)
More than half of marketing agencies (51%) reported positive ROI for their inbound marketing efforts in 2013 (Tweet this)

There’s no doubt that marketers are getting better at understanding inbound marketing as a holistic approach and are beginning to adopt measurable strategies. Successful inbound tactics can now be observed in a range of tangible results like the number of generated leads.

34% of all leads generated in 2013 come from inbound marketing sources (Tweet this)
Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads (Tweet this)

While outbound marketing hasn’t completely lost its relevance, the power of inbound in terms of lead generation is indisputable. Adopting inbound techniques has further important financial incentives for businesses.

Using inbound tactics saves an average of 13% in overall cost per lead (Tweet this)
Brands relying on inbound marketing save over $14 for every new customer acquired (Tweet this)

One of Guy Kawazaki’s famous quotes supports those observations: “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing”.

93% of online research starts with a search engine and 68% of consumers check out companies on social networking sites before buying (Tweet this)

Your company’s presence on search and social channels will greatly impact your awareness, reputation and consumers’ trust. Of course, it all comes down to what we can call the backbone of inbound marketing – high quality content.

B2B marketers use an average of 13 content marketing tactics (Tweet this)

Organisations produce different types of content in order to move their leads through the different stages of the buying cycle. Infographics, for example, have seen the largest year-over-year increase in usage: in 2013, 38% of B2B marketers were using infographics, compared with 51% this year.

Intelligence in content targeting naturally leads to the question of segmentation:

Nearly all (95%) B2B marketers segment their content in at least one way (Tweet this)

The most effective B2B marketers tailor content more often by categories like industry trend (65%), profile of individual decision makers (59%), company characteristics (55%), stage in the buying cycle (43%) and more.

One of the many perks of the inbound marketing methodology is the capabilities of effectively measure ROI.

Per dollar, content marketing produces three times more leads (Tweet this)
Content marketing costs 41% less than paid search for larger-sized organizations (Tweet this)

Inbound marketing also enables businesses to close the loop between their marketing and sales efforts. Yet it seems like companies haven’t completely utilized their content collateral for sales enablement purposes.

Only 51% of companies are regularly producing content for sales enablement (Tweet this)

Blogging remains one of the most powerful ways to distribute content, especially for search marketing purposes:

Blogs give sites 434% more indexed pages and 97% more indexed links (Tweet this)
Adopting an inbound strategy doubles average website conversion rates, from 6% to 12% (Tweet this)

As Dan Lyons, Marketing Fellow at Hubspot summarizes “In that age of ambient intelligence – of information everywhere – Marketing will need to be contextual, and brands will have to align their interests with the interests of their prospects and customers”. The tremendous growth of Inbound Marketing is a positive proof that Marketers are ready to face the reality of our digital age, where customers are now in full control.

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