A well-defined digital marketing strategy is essential to the success of any modern marketing programme. While digital marketing is mostly associated with websites, an integrated digital marketing strategy also includes emails, text messaging, online advertising, mobile apps, podcasts, communities, social media, webinars and broadcast channels.
Where lead generation focuses on generating short-term lead, demand generation is about creating sustained demand for your product or service. Demand generation focusses on the use of targeted marketing programmes to drive awareness and interest in your products and services.
Learn how to generate your own demand
- Audience & buyer persona development
- Buyer journey analysis
- Marketing automation
- Content marketing strategy
Value Proposition Development
Using our battle-tested value proposition framework we will help you define your audience, establish market opportunities and pressures, review client needs, discuss product capabilities and benefits, look at customer values, uncover competitive differences and establish unique selling points.
Read more about value proposition development
- Competitive positioning
- Value-based messaging
- Audience planning
- Elevator pitch
Content Marketing Strategy
Content is the food of any modern digital marketing strategy. Modern buyers no longer want calls from sales reps, they research and look for content that interests and educates them; helping them make informed decisions and do their job better.
- Content audits and mapping
- Content planning
- Content formats and types
- SEO and keyword review
Website Design and Planning
A great website is about more than just an impressive visual design and fancy animations. Without SEO friendly content and proper planning surrounding visitor journeys, conversion options and registration forms your investment could be nothing more than an expensive business card.
No, not wedding planning, I said website planning services
- User experience design
- Website and CMS development
- Customer journey and site map planning
- SEO and keyword research
Marketing Automation Strategy
Shrinking budgets and shorter attention spans are forcing companies to rethink how they market and sell products. With successful implementations boosting revenue by 34%, marketing automation is an essential component of every modern marketing programme.
- Marketing automation platform vendor selection
- Platform implementation and on-boarding
- Lead nurture and drip campaign approaches
- Lead scoring strategies
Social Media Strategy
The traditional buying process has changed and the statistics to prove it: 81% of B2B decision makers use online communities and blogs to help make purchasing decisions, 74% use LinkedIn, and 42% use Twitter. But does your business get enough exposure?
Learn how to plan your own B2B social media strategies
- Best practices consulting
- Social channel selection
- Content planning
- Sponsored content
Ask us anything about digital strategy
A digital marketing strategy is not a single solution or deliverable, it’s an evolutionary process. When you engage Demodia, you're engaging digital marketing experts that will work with you over an extended time to develop, monitor and improve your personalised digital marketing approach.
With our “Ask us Anything” policy, just complete the contact form with your marketing strategy related questions and one of our experts will reach out to you with an answer - no risk and no cost. Why wait!