Leads vs prospects vs opportunity - what’s the difference? Simon Harvey February 25, 2020 10 mins Leads vs prospects vs opportunity - what’s the difference? As a digital marketing consultancy, we often get asked what the difference is between leads, prospects (MQLs and SQLs) and opportunities and how to upgrade one to another. Many clients who are new to marketing automation, inbound marketing … Topics: Marketing Resources, Revenue Operations, Lead Generation Read more
