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In Artificial Intelligence in Marketing, we looked into the world of artificial intelligence (AI) and explored how it will set the foundation for modern marketers - part data scientist, part creative.  As far as AI is concerned, machines are here to help us regular marketing folk grow and focus on the personalization and the delivery ...
On a daily basis we use personal assistants to help out with tasks; we shop in cashierless shops and will soon be travelling around in driverless vehicles. Even the experience of checking out Facebook’s newsfeed or selecting a movie on Netflix is made better with the aid of artificial intelligence. The market for AI technologies ...
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the major platforms head-to-head and comparing them on metrics such as price, integration and features. Today we will review Act-On, a mid-sized player competing for small- and mid-sized businesses. Getting Started As ...

Is your marketing static, or is it dynamic? Static marketing presents the same information to every lead, regardless of their varying needs. Dynamic marketing, on the other hand, utilises the buyer journey: an individualised journey down the marketing funnel that addresses each lead’s unique concerns. Here’s our guide to buyer journeys, and how you can …

Remember our series of reviews of marketing automation platforms? We are back on track with checking out some of the major players in the marketing automation space and putting them head-to-head in a gruelling series of challenges to see who comes out top of the tables. Today we are going to take a look at …

In this post, we return to our series on marketing automation platforms. We’re taking a look at some of the major players in the marketing automation space, and reviewing them head-to-head in a grueling series of challenges to see who comes out top of the tables. This week, we’re putting Salesforce Pardot to the test. ...

We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is  and what the thought behind marketing automation  is. In case you didn’t, here’s the tl;dr (Too long didn’t read) version: Marketing Automation is a solution that replaces a …

Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing automation best practices to the rescue. In the old marketing model, a few large campaigns were laboriously crafted, ...
In the world of digital marketing, the word on everyone’s lips at the moment is “automation.” Most companies have already automated at least some level of their marketing. However, small businesses in particular are lagging behind, either because they’re not implementing the right kind of automation, or because they underestimate what marketing automation can do …

In this second post in our series on marketing automation platforms, we will take a look at some of the major players in the marketing automation space and put them head-to-head in a grueling series of challenges to see who comes out top of the tables. Today we are going to take a look at …

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