Contact
In order to stay competitive against larger, better-funded, and more established rivals, small- and medium-sized businesses have to use every advantage that they can. Fortunately, marketing automation services are the life-blood of modern marketing and they can help any smaller firm increase its chances of converting prospects into loyal customers. If you’re getting started in the ...
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. Today’s review covers Marketo marketing automation, a strong player for mid-sized businesses, with some great functionality at a fairly modest starting price. ...
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. So far we have looked at platforms such as Pardot, Eloqua and SharpSpring, but today we will review ClickDimensions, a medium-sized player ...
In Artificial Intelligence in Marketing, we looked into the world of artificial intelligence (AI) and explored how it will set the foundation for modern marketers - part data scientist, part creative.  As far as AI is concerned, machines are here to help us regular marketing folk grow and focus on the personalization and the delivery ...
On a daily basis we use personal assistants to help out with tasks; we shop in cashierless shops and will soon be travelling around in driverless vehicles. Even the experience of checking out Facebook’s newsfeed or selecting a movie on Netflix is made better with the aid of artificial intelligence. The market for AI technologies ...
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the major platforms head-to-head and comparing them on metrics such as price, integration and features. Today we will review Act-On, a mid-sized player competing for small- and mid-sized businesses. Getting Started As ...

Is your marketing static, or is it dynamic? Static marketing presents the same information to every lead, regardless of their varying needs. Dynamic marketing, on the other hand, utilises the buyer journey: an individualised journey down the marketing funnel that addresses each lead’s unique concerns. Here’s our guide to buyer journeys, and how you can …

Remember our series of reviews of marketing automation platforms? We are back on track with checking out some of the major players in the marketing automation space and putting them head-to-head in a gruelling series of challenges to see who comes out top of the tables. Today we are going to take a look at …

In this post, we return to our series on marketing automation platforms. We’re taking a look at some of the major players in the marketing automation space, and reviewing them head-to-head in a grueling series of challenges to see who comes out top of the tables. This week, we’re putting Salesforce Pardot to the test. ...

We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is  and what the thought behind marketing automation  is. In case you didn’t, here’s the tl;dr (Too long didn’t read) version: Marketing Automation is a solution that replaces a …

Time to be social

Join our growing social media community and learn about the latest news and trends in demand generation, digital marketing and sales enablement.