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Any of our regular readers will know that we’re big fans of marketing automation — and we’re confident that any firm that starts using it will be, too. The benefits of marketing automation software are attested to by the explosive growth it’s seen in the last few years. In 2017, the revenue for B2B marketing ...
In the past few years, Agile Marketing has entered the lexicon of online business in a major way—and with good cause. After all, agility means speed and responsiveness, values which are more important in business today than ever. If your firm is using marketing automation software, you already understand the importance of these values. Being ...
SharpSpring is one of the most popular marketing automation platforms currently in use within small businesses, and it’s not hard to sing its praises. It's built-in CRM and integrated marketing automation make it a great choice for small- and mid-sized firms doing B2B or B2C selling. Recently, SharpSpring added new social tools to their marketing ...
Any firm knows that customer retention is key to long-term success. The good news is that once someone converts from a prospect to a customer, much of the hard work is done—it’s easier to retain a customer than to convert one. However, if you want a customer to purchase from your firm again, you will ...
If you’re part of a firm doing B2B or B2C business online, you’ve definitely heard about marketing automation. You’ll probably want to implement marketing automation to enjoy the ROI that it has to offer, but you may have encountered this problem: Marketing automation is not cheap, so how do you justify the monthly spend to ...
In order to stay competitive against larger, better-funded, and more established rivals, small- and medium-sized businesses have to use every advantage that they can. Fortunately, marketing automation services are the life-blood of modern marketing and they can help any smaller firm increase its chances of converting prospects into loyal customers. If you’re getting started in the ...
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. Today’s review covers Marketo marketing automation, a strong player for mid-sized businesses, with some great functionality at a fairly modest starting price. ...
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. So far we have looked at platforms such as Pardot, Eloqua and SharpSpring, but today we will review ClickDimensions, a medium-sized player ...
In Artificial Intelligence in Marketing, we looked into the world of artificial intelligence (AI) and explored how it will set the foundation for modern marketers - part data scientist, part creative.  As far as AI is concerned, machines are here to help us regular marketing folk grow and focus on the personalization and the delivery ...
On a daily basis we use personal assistants to help out with tasks; we shop in cashierless shops and will soon be travelling around in driverless vehicles. Even the experience of checking out Facebook’s newsfeed or selecting a movie on Netflix is made better with the aid of artificial intelligence. The market for AI technologies ...

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