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Our regular readers will know that we recommend marketing automation to SMBs doing B2B and B2C selling online. However, one of the more intimidating factors is what firms see as the learning curve that accompanies using a marketing automation platform. After the cost, this is generally the most intimidating factor. However, we’re happy to report …

Plenty of firms doing business online, whether B2B or B2C find themselves in the same position. There are plenty of marketing metrics, but one way or another, after steady growth, inbound traffic slows down to the point that it’s consistent but not increasing. Traffic hasn’t dropped enough to hit the alarms and do a major ...
If you’re someone doing a lot of writing or blogging about tech online, chances are you’ve gotten a few—or a few dozen—messages asking for backlinks. Every day, we get dozens of emails saying something like "Hey cool website, I just read your post on XYZ. I've got a similar post, would you like to link ...

Marketing Automation – already a well-established concept The name already betrays it: Marketing Automation is primarily responsible for automating marketing tasks. However, this does not completely describe the extent of its functionality; marketing automation can do much more. To understand how these systems deliver the greatest value, you also need to look at the sales …

Any of our regular readers will know that we’re big fans of marketing automation — and we’re confident that any firm that starts using it will be, too. The benefits of marketing automation software are attested to by the explosive growth it’s seen in the last few years. In 2017, the revenue for B2B marketing ...
In the past few years, Agile Marketing has entered the lexicon of online business in a major way—and with good cause. After all, agility means speed and responsiveness, values which are more important in business today than ever. If your firm is using marketing automation software, you already understand the importance of these values. Being ...
SharpSpring is one of the most popular marketing automation platforms currently in use within small businesses, and it’s not hard to sing its praises. It's built-in CRM and integrated marketing automation make it a great choice for small- and mid-sized firms doing B2B or B2C selling. Recently, SharpSpring added new social tools to their marketing ...
Any firm knows that customer retention is key to long-term success. The good news is that once someone converts from a prospect to a customer, much of the hard work is done—it’s easier to retain a customer than to convert one. However, if you want a customer to purchase from your firm again, you will ...
If you’re part of a firm doing B2B or B2C business online, you’ve definitely heard about marketing automation. You’ll probably want to implement marketing automation to enjoy the ROI that it has to offer, but you may have encountered this problem: Marketing automation is not cheap, so how do you justify the monthly spend to ...
In order to stay competitive against larger, better-funded, and more established rivals, small- and medium-sized businesses have to use every advantage that they can. Fortunately, marketing automation services are the life-blood of modern marketing and they can help any smaller firm increase its chances of converting prospects into loyal customers. If you’re getting started in the ...

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