As 2018 draws to a close, it’s a perfect time to take stock of what has changed over the past year in the world of doing business online. As far as showing up in online searches—the bread and butter of online business—the all-important …
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A picture’s worth a thousand words, but an image that’s attractive or tells a compelling story is worth a thousand shares. People understand that images are powerful — at least for B2C. There’s a conventional wisdom that great visual …
There are many ways to generate leads, and some are better than others. According to this infographic by MarketingProfs, websites rank as the sixth most effective way to generate leads. The first five are inside sales, executive events, …
On-going organic traffic growth, low bounce rates, high demand and engagement - those are all attributes of a quality website. But how many enterprise marketers can say that about their corporate websites? The logic goes as follows - the …
So you have already spent a third of your marketing budget on strategic planning, tools and resources to generate more leads. And you are fully aware that you have to fight for the user's attention in the online jungle. Therefore, you made …
There's a quote from Shakespeare which goes "all that glitters is not gold". This may seem somewhat irrelevant when applied to landing pages and conversion rates but just consider for a second substituting the 'glitter' for 'traffic' and …