Does storytelling bring sales for a brand? Toms gives the answer. The American shoe company was founded in 2006 and relied on storytelling from the beginning. At the heart of Toms' story was the "One for One" model. For every pair of shoes …
The Go-To-Market Blog
Storytelling
You can make money with storytelling. Want proof of that? I'd love to. The fact that storytelling increases the value of a product was confirmed more than a decade ago. In 2009, Rob Walker and Joshua Glenn bought 100 random items such as a …
When the economic situation is tight, every decision is questioned, and every position is challenged. In order to get your clients' full attention in these challenging times, you need to consider two points: Focus your marketing message …
Sales emails that don't even get opened don't need to exist. At Demodia, we bring storytelling to your marketing and show you how to create an email sales funnel that brings in sales. For storytelling to work for your product, two factors …
New features every week, daily posts, reels, stories, LinkedIn, Facebook, Instagram, YouTube, shorts and of course, TikTok... Marketing on social media can quickly seem like a tsunami that you're either running from or being swept away by. …
Imagine this, you go into a shop to buy trekking gear. The salesperson gives you the best advice and you find the perfect model. You want to buy, but nowhere do you see a cash register. You walk around and get more annoyed by the minute. …
Do you have a large list of mailable prospects but very few conversions? It's more than likely because you're not offering the right plan. A quick recap before we get to the importance of a plan. In the first instance, we showed you how to …
Many B2B marketers turn away from brand storytelling, thinking this makes more sense for consumer-facing companies and that B2B brands should stick to clean white papers, case studies, and thought leadership blogs. But whether you're …
Time for a quick pop quiz. To which films do these summaries (a.k.a. loglines) belong? "There are 3.7 trillion fish in the ocean. You are looking for one." "A nun comforts a condemned murderer on death row, feeling compassion for the …
Storytelling is part of modern content marketing, yet most companies don't use this powerful tool appropriately. Mistake #1. Companies tell stories without tension Every hero who sets out on their hero's journey has to overcome a variety …