Your website is important. It’s the digital storefront of your business. However, not every company has a website that works for them. You want a website that not only looks, feels and promotes your brand but also functions as a lead …
The Go-To-Market Blog
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When I say Coca-Cola, Uber, Skype, or Facebook, what comes to mind? Most people don’t immediately think of brown sugar water, driving with a stranger, calling grandma, or looking at her photos - first, they think of logos, and each of them …
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Convert more, more often No matter how much content you push out, how many emails you send or how many landing pages your website has, the bottom line is if you don’t convert, you don’t stay in business. For such an essential aspect of …
If you’re in the digital marketing game, there isn’t a day that goes by where SEO isn’t hot on your agenda—and for good reason! Simply put, these days you don’t exist if you’re not on the front page of Google. To get to the front page, …
Hertz's 32 Million Dollar Blunder - 5 Things You Can Learn About Agencies Hertz car rental is reportedly suing top-tier marketing agency Accenture for 32 million dollars over failed digital marketing. According to Hertz, Accenture failed …
I recently talked about 4 big ways that keyword search is evolving in 2019. One of the major shifts in internet search behaviour has been Google prioritising their featured snippets, which sit atop their search engine results pages …
As 2018 draws to a close, it’s a perfect time to take stock of what has changed over the past year in the world of doing business online. As far as showing up in online searches—the bread and butter of online business—the all-important …
The implementation of the GPDR a few months ago meant big changes for a lot of firms, but it wasn’t the only big deadline looming this summer. With so much at stake as far as EU data regulations, a lot of firms seem to have missed out on …
User interface (UI) and user experience (UX) will make up the ins-and-outs of what it means to actually visit your website. User interface is made up of elements that you put into the site, and user experience is what the prospective buyer …
If you’ve shopped around to build your website, you’ve probably heard cost estimates that are all over the map, including some temptingly cheap ones. With templates from places like Wordpress and Wix and a market crowded with freelancers …