Success Story - Global Cents

20 meetings booked in a single email campaign

Demodia knows the industry. They understand its characteristics and they bring to bear their personal experience and expertise, having created these kinds of programmes for years.

Global Cents provides software and services to organisations that abide by strict governance rules and regulations. Their client base includes international pharmaceutical, oil and gas, and financial organisations that rely on OpenText products to manage documentation and processes in a secure, regulated environment.

When targeting these corporations, Global Cents needed a pipeline generation approach tailored to their niche and something that aligned with their main partner, OpenText.

On joining the company in 2017, Global Cent’s Vice President of Sales, Joseph Stewart, brought with him vast amounts of sales experience.

Unfortunately, his knowledge of marketing processes and technology was limited. Joe needed a partner with a deep understanding of digital marketing best practices and, ideally, someone who was also familiar with selling software and services solutions.

On his introduction to Demodia, Joe was initially sceptical. A European-based marketing consultancy working with a company based in the US! Having worked with many remote, external marketing agencies in the past, he braced himself for an uphill battle—but things were different with Demodia.

“In previous roles I’ve worked with agencies and it felt so much like a task-oriented relationship. I would have to come up with design, layout, details and more, and then the agency would just execute."

"In contrast, with Demodia I only need to give very-high level suggestions, discuss what I want to do, and Demodia comes back with not just the finished product, but additional ideas and programmes as well."

"They know the industry, they understand its characteristics and they bring to bear their personal experience and expertise, having created these kinds of programmes for years.”

Joe Stewart
VP, Sales

Demodia brings with it years of experience working with OpenText and other organisations within the OpenText, SAP, Oracle, and Salesforce ecosystems.

Demodia uses our deep knowledge of software and services revenue generation approaches to create tailored programmes for Global Cents. Over the years, these have included a complete rebranding, redeveloping their website, creating story-based communication for their range of products, implementing HubSpot and supporting their revenue generation processes.

In a recent campaign, over 20 meetings were booked within the course of a 3-week period.

“It’s a tremendously valuable relationship that I have with Demodia.”

“In a previous company something as simple as a graphic would take weeks for our internal marketing team to complete. With Demodia, I communicate the general need and they get it done on-time and beyond what I hoped for. This dramatically extends my ability to sell.”

Joe Stewart
VP, Sales

The story

Problem

Struggling with a generic marketing agency
Focus on feature-based selling
No in-house marketing resources

Solution

Introduced painkilling messaging
Establish pipeline generation processes
Implemented HubSpot sales and marketing
Redesigned and built their website in HubSpot

Transformation

Reduced time to close sales
Increased lead generation
Simplified messaging for complex product suite
Introduced branding guidelines

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Further success stories

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Simon has provided sound advice on our marketing efforts, helping us focus on how to create key content elements using brand scripts, lead magnets, and storytelling for our social and email campaigns. We are truly grateful to have the support of Simon and his talented team!

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I’ve worked with Simon since the company was founded. Simon understands my business and offers practical and innovative ways to increase lead flow and close more deals. If you are looking for a coach to take your ideas and make them real - look no further.

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Simon and his team have developed a unique process to clarify a company's message. I have been very impressed with the strategies they've used. Working with Demodia has made me a better marketer and helped my company refine our sales offerings.

Peter Lalonde

Simon is a true professional and marketing leader for enterprise software and more. I had the pleasure of working with Simon multiple times and completely trust him to drive business forward.

Joe Stewart

I've relied on Simon to advise, assist, and execute our marketing plan across all of our digital channels. The outcomes have been excellent (e.g. consistent first page Google results, prospects understand our web site) and they are due to his efforts.

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We engaged Simon to refine our brand story following a significant product pivot. He demonstrated exceptional expertise, and his deep understanding of storytelling was instrumental in helping us effectively engage with our target group and grow our business.

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We have been working with Demodia for almost nine years and are very grateful and happy for their professional and friendly support. Our marketing automation platform and the new website were implemented in record time and without any issues.

Monte Brookshier

I highly recommend Simon and his team, They used the StoryBrand process to identify our current gaps and create a roadmap to increase the maturity of our digital marketing efforts. Working with Demodia has been exceptionally productive

Olivier Moll

We chose to work with Demodia because their multidisciplinary team could support us in the implementation and daily execution of our HubSpot marketing strategy. This comprehensive approach enabled us to make a real step forward, especially to professionalise both our exposure and our lead generation.