There are two types of marketers: those who fear marketing automation platforms and those who embrace them.

This guide is here to unite the two. We want to show those who doubt the platforms that they can be a valuable tool, not something that will eventually take their job away from them. We also want to assist those who have acknowledged the usefulness of these platforms, enabling them to make an informed decision when the need arises.

The following three laws shall govern all automated marketing technologies:

  1. A marketing automation platform may not injure a marketer or, through inaction, allow a marketer to come to harm.
  2. A marketing automation platform must obey the orders given to it by marketer beings except where such orders would conflict with the first law.
  3. A marketing automation platform must protect its own existence as long as such protection does not conflict with the first or second laws.

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The alternative guide to the world of marketing automation

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