A recent marketing activities study by Gartner found that 56% of respondents cited direct interaction with clients and prospects as highly important.
To ensure the effectiveness of all direct interactions with prospects, it is essential to review your go-to-market and sales models, and ensure they offer the necessary value in the buying process. In this white paper we dive deeper into:
- The rise of mobile sales enablement
- Managing distribution of collateral to disparate sales teams
- Sales and marketing alignment
In the new sales relationship model, every engagement with a prospect needs to deliver value through insights and consultative approach. Your potential customers are looking for relevant and personalised experience that delivers value in a timely manner.
Download the white paper to find out more.