As a startup in the Bay Area, Shibumi needed a little extra help – a marketing expert. They needed someone that could help them understand their unique value offerings and position them effectively within the market. Call in Demodia.
Shibumi’s team consists of salesmen, engineers and technology-savvy people. As they created their new application they quickly realized that product alone was not sufficient. They needed someone that could help them understand their unique values and help them to convey those to their prospective audience. As the Chief Technology Officer, Mark DiGirolamo, shares,
"We were just reacting to customer requests or something we thought was cool online and we wanted to emulate. But we had no plan, no process behind it."
So, that’s what Demodia provided. Download the full case study to find out more.