As ever more B2B marketers adopt the technology, marketing automation has become the hottest way to generate better quality leads, improve marketing productivity, and increase conversion rates.
But what are the current trends, challenges, and success factors for marketing automation? We conducted a comprehensive survey, leveraging the combined wisdom of over 50,000 B2B marketers from the B2B Technology Marketing Community on LinkedIn to get answers to questions such as:
- What are the biggest barriers to marketing automation adoption?
- What marketing automation benefits do marketers expect?
- How do marketers evaluate marketing automation vendors?
- How do marketers measure ROI of investments in marketing automation?
To get your personal copy of the most insightful report in years, complete the download form now.