It’s no secret that B2B marketing is undergoing dramatic change, putting marketing professionals under increasing pressure to deliver results and justify program and headcount investments.

The B2B Technology Marketing Community on LinkedIn conducted the lead generation survey to better understand how B2B marketers are adjusting to new challenges and to identify new trends and best practices. With over 600 responses, this unique report shares the critical data points and trends for busy B2B marketing professionals to inform your marketing plans, campaigns and budget allocations.

  • Most effective tactics
  • Lead capture form optimisation
  • Marketing automation usage
  • Lead generation budget analysis
  • and much more ...

Download the report now to review all its findings.

Download the Report

The traditional buying process has changed! Download the B2B Lead Generation Report to find out more.

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