Tag: inbound-marketing

We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is  and what the thought behind marketing automation  is. In case you didn’t, here’s the tl;dr (Too long didn’t read) version: Marketing Automation is a solution that replaces a …

WHY? Information is power. Power to learn, do and grow. Guides.co is a social platform that will give you the chance to share the expertise you have and learn from others. It is a place where people meet to grow and help others to grow.   The team behind Guides believes that publishing has been dehumanised and content …

There’s been a lot of buzzing about marketing automation platforms and the solutions they offer for businesses. For some reason, all that buzz reminds me of the euphoria that typically surrounds the release of a new iPhone. Everybody knows they’re cool, beautifully designed and that they offer a variety of smart and innovative solutions. But …

A picture’s worth a thousand words, but an image that’s attractive or tells a compelling story is worth a thousand shares. People understand that images are powerful—at least for B2C. There’s a conventional wisdom that great visual content is a necessity when marketing to customers, but extraneous when the audience is another business. However, the …

In a world where people can fast-forward through commercials and install pop-up blocking software, inbound marketing earns a customer’s interest, rather than trying to buy it. Great content like blog posts, infographics, podcasts, and white papers have a better chance of generating interest and ultimately driving conversion than an old-fashioned mailer or billboard. However, part …

So you’ve gotten the hang of the sales funnel and of the need for lead nurturing. You’ve effectively started producing content to match each persona at each stage and have started approaching leads at different stages with different types of content. Your lead gen has picked up, conversion rates have grown and you feel things …

Being an enterprise marketer is no joke. The stakes are high, and so are the good or bad consequences of successes and failures. Expectations, too, are often high and yet there’s not much room for spontaneous innovations or experiments, neither for bold leaps characteristic of startups. Efficiency and success of CMOs are measured with precision …

While inbound marketing in Europe is steadily on the rise, it offers many opportunities that have not been grabbed by European companies yet. Inbound holds great potential for a variety of companies. But more than anything, it is a great marketing solution for Software as a Service (SaaS) companies. So what are you waiting for? …

On-going organic traffic growth, low bounce rates, high demand and engagement – those are all attributes of a quality website. But how many enterprise marketers can say that about their corporate websites? The logic goes as follows – the bigger the budget, the better the website. Unfortunately for many enterprise companies that’s not the case …

Why marketers love data intelligence so much? Elementary my dear Watson – stats are the incredibly efficient when demonstrating the ROI of your marketing efforts in front of upper management. Finding a set of authoritative and relevant stats could be an overwhelming task on its own. Especially when it comes to a discipline as broad …