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Remember our series of reviews of marketing automation platforms? We are back on track with checking out some of the major players in the marketing automation space and putting them head-to-head in a gruelling series of challenges to see who comes out top of the tables. Today we are going to take a look at …

WHY? Information is power. Power to learn, do and grow. Guides.co is a social platform that will give you the chance to share the expertise you have and learn from others. It is a place where people meet to grow and help others to grow.   The team behind Guides believes that publishing has been dehumanised and content …

In 2013, Google stopped giving out keyword information that it had long provided as an analytics tool. At the time, many interpreted this as a shot across the bow of traditional SEO, signalling that Google’s algorithms would be working even harder to reward content-rich sites, while filtering out SEO trickery. As of July 2014, Google …

A picture’s worth a thousand words, but an image that’s attractive or tells a compelling story is worth a thousand shares. People understand that images are powerful—at least for B2C. There’s a conventional wisdom that great visual content is a necessity when marketing to customers, but extraneous when the audience is another business. However, the …

Killer content marketing refers to the creation and distribution of various content assets that can be labelled as unique, valuable, contextual and well-targeted. Implementing that criteria and producing sequences of “killer” content assets, as part of a consistent content marketing strategy, is more than a challenge for modern marketers. Not to mention the variety of …

After going back to the basics of Inbound Marketing, let’s take a more detailed look at one of the discipline’s core pillars: Content Marketing. After all, mastering the ability to map the right content assets, to the right people, at the right time, is a truly demanding task. It requires a thorough knowledge and evaluation …

B2B Marketing has undergone many revolutions in its journey towards adoption of lead nurturing processes. The concept of content marketing lies at the core of every modern company’s strategy for building awareness, generating high-quality leads and eventually converting prospects into customers. Few vendors, however, have yet realised the potential and role of content marketing for …

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