Curiosity might kill the cat, but it keeps the marketer on top of the game. Here is what you might have missed last week, but you should be curious to read…
The 29 charts below will give you a basic understanding of what your peers are up to: who’s practicing inbound, what kind of tactics they’re focusing, how they’re performing, and how they’re convincing their boss for more budget.
Marketers are most concerned with proving the ROI of their marketing activities. While ROI tops marketing challenges, the #1 marketing priority is lead generation (24%) followed by lead conversion (21%). A modest 15% of marketers (across all company size categories) rank ROI as their top priority.
Listen in and check out the three-part process to start building your own profitable content curation strategy. You will find out why simple content curation is vital and what is the critical centerpiece of your content curation strategy. Plus: 3 ways to get traffic to your curation-based website, the counterintuitive power of guest posting and a simple way to generate word-of-mouth growth.
Some great ideas you can steal. Keep in mind that great content marketers have a documented strategy and follow it closely. If you still don’t, here is the good news: the least effective content marketers are ambitious- They plan to work on more initiatives in 2015 than their already-competent peers—an average of nine, vs. six.
Favorite idea you can steal: Choose a few things to improve in 2015. In marketing (and, I suppose, in life), the smallest changes can yield big results.
We all know there are too many metrics for content marketing, and even more tools used to measure them. Here is a framework that covers eight types of possible metrics. 1. Consumption metrics; 2. Retention metrics; 3. Sharing metrics ; 4. Engagement metrics; 5. Lead metrics (marketing’s part of the sales pipeline); 6. Sales metrics; 7. Production metrics
8. Cost metrics. Keep in mind that not all of these metrics apply to all types of content. The framework is broken down by channel, so you can get specific examples of each metric.
Jenny Q. Ta, CEO of Sqeeqee.com, the first-of-its-kind social networthing® site, has identified five benefits of going public with your failures through social media. It does sound counter-intuitive, but here are the five very logical reasons: publishing your failures humanizes your company; you will prove you are not a corporate machine; your failure is a chance to ask for help; social media is a good platform to ask for forgiveness. And last but not least, remember that controversy sells.