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Remember our series of reviews of marketing automation platforms? We are back on track with checking out some of the major players in the marketing automation space and putting them head-to-head in a gruelling series of challenges to see who comes out top of the tables. Today we are going to take a look at …

In this post, we return to our series on marketing automation platforms. We’re taking a look at some of the major players in the marketing automation space, and putting them head-to-head in a grueling series of challenges to see who comes out top of the tables. This week, we’re putting Salesforce Pardot to the test. ...

We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is  and what the thought behind marketing automation  is. In case you didn’t, here’s the tl;dr (Too long didn’t read) version: Marketing Automation is a solution that replaces a …

Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing automation best practices to the rescue. In the old marketing model, a few large campaigns were laboriously crafted, ...
In the world of digital marketing, the word on everyone’s lips at the moment is “automation.” Most companies have already automated at least some level of their marketing. However, small businesses in particular are lagging behind, either because they’re not implementing the right kind of automation, or because they underestimate what marketing automation can do …

In this second post in our series on marketing automation platforms, we will take a look at some of the major players in the marketing automation space and put them head-to-head in a grueling series of challenges to see who comes out top of the tables. Today we are going to take a look at …

In this the first in our series of posts on marketing automation platforms, we will take a look at some of the major players in the marketing automation space and put them head-to-head in a grueling series of challenges to see who comes out top of the tables. The first contender in our marketing automation …

Modern marketers are faced with numerous challenges surrounding the effective creation and distribution of interesting and engaging content. Data shows that more than 90% of today’s B2B sales are directly influenced by marketing content. However, less than 30% of the content produced ever reaches an audience. The solution to this is marketing automation. Over the …

Personalised email delivers six times higher transaction rates and generates 58% of all the revenue. (You can find more email statistics here.) In addition, 74% of marketers say targeted personalization increases customer engagement. So instead of wondering what content to provide for your subscribers or how to word an offer they won’t be able to …

Thank you for choosing us as your guide to the world of marketing in 2016. We are no fortune tellers, but we do know marketing. So without further ado, let’s welcome 2016 with all the good things it will bring. Influencer/relationship marketing will no longer be a buzzword 65 percent of marketers participate in the influencer …

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