Category: Digital Marketing

We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is  and what the thought behind marketing automation  is. In case you didn’t, here’s the tl;dr (Too long didn’t read) version: Marketing Automation is a solution that replaces a …

If you’ve shopped around to build your website, you’ve probably heard cost estimates that are all over the map, including some temptingly cheap ones. With templates from places like WordPress and Wix and a market crowded with freelancers (many with questionable qualifications and unbelievably low prices), it’s easy to get the impression that building your ...

Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing automation best practices to the rescue. In the old marketing model, a few large campaigns were laboriously crafted, ...

In the world of digital marketing, the word on everyone’s lips at the moment is “automation.” Most companies have already automated at least some level of their marketing. However, small businesses in particular are lagging behind, either because they’re not implementing the right kind of automation, or because they underestimate what marketing automation can do …

In this second post in our series on marketing automation platforms, we will take a look at some of the major players in the marketing automation space and put them head-to-head in a grueling series of challenges to see who comes out top of the tables. Today we are going to take a look at …

Modern marketers are faced with numerous challenges surrounding the effective creation and distribution of interesting and engaging content. Data shows that more than 90% of today’s B2B sales are directly influenced by marketing content. However, less than 30% of the content produced ever reaches an audience. The solution to this is marketing automation. Over the …

With half of the year gone and half of the year ahead of us (shout out to all positive marketers out there), we decided it’s time for a digital marketing check on the four most important and under-rated B2B marketing topics. Social Media Marketing A lot of B2B companies still ignore social media, because they …

TechCrunch recently published an article in reaction to former HubSpot employee Dan Lyons’ book on the invention of the term “inbound marketing” and the software needed to perform it. In the article, Samuel Scott argues that the biggest problem in marketing these days is not the technology, but more that modern marketers just don’t know …

What do little black dresses and integrated marketing campaigns have in common? Neither of them are just fashion fads. They are both a necessity, and in the case of the integrated campaign, one which every marketer needs. A long time ago I asked you what an integrated campaign is, and outlined how to execute and …

Thank you for choosing us as your guide to the world of marketing in 2016. We are no fortune tellers, but we do know marketing. So without further ado, let’s welcome 2016 with all the good things it will bring. Influencer/relationship marketing will no longer be a buzzword 65 percent of marketers participate in the influencer …