Category: Demand Generation

We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is  and what the thought behind marketing automation  is. In case you didn’t, here’s the tl;dr (Too long didn’t read) version: Marketing Automation is a solution that replaces a …

You have just arrived in a new city without a plan or idea of what to do. Who you gonna call? No, not Ghostbusters, but the concierge at your hotel of course. You trust your time and experience to the hands of a person who doesn’t know you, whom you have just met, and whom …

You know how people love to say “Life is a journey, not a destination?” Well, the same can be said about content marketing. Your audience is on a journey and you even though your product and/or services are the destination, you are the tour guide. Research shows that only 4% of the visitors that come …

If Voltaire was into content marketing today instead of philosophy and history in the 1770s, he could well be great at it. Why? Certainly not because of the copious amounts of coffee he drank that allegedly stimulated his creativity. And not just because he was prolific: he authored content in almost every literary form, including …

Thank you for choosing us as your guide to the world of marketing in 2016. We are no fortune tellers, but we do know marketing. So without further ado, let’s welcome 2016 with all the good things it will bring. Influencer/relationship marketing will no longer be a buzzword 65 percent of marketers participate in the influencer …

It’s that time of the year: not only to sing Christmas carols, do the last minute present shopping, and spin our wheel of fortune with Christmas gifts for marketers. It’s time to look back at 2015 and remember why it was important and what happened.  Content marketing rules! Content marketing is still on top of …

What happens when you go shopping when you are hungry? You end up buying more than you wanted and getting things that you usually wouldn’t. So you are still hungry, but now you also have less money. What does this have to do with website optimization? If you have a website and you decide to …

Webinars are becoming one of the favourite weapons in the marketer’s arsenal to reach the selected target. I am sure every marketer knows the 4 Ps of the marketing mix (price, product, promotion and place) , but how many are familiar with the rule of the 3 Ps? Ok, the se 3 Ps are not …

There is nothing either good or bad, but thinking makes it so. ― William Shakespeare, Hamlet Every day we are faced with decisions, especially the kind where you find out too late whether you made the right or the wrong one. Every day most of us wish that there was a crystal ball to help …

A long time ago we published a blog post hypothesising on a similar situation: a sales representative and a marketer walking into a bar,  but the question we asked was: who pays for the drinks?  Today I want to tell you how to use your professional skills to get a free drink. It’s an open secret …