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Remember our series of reviews of marketing automation platforms? We are back on track with checking out some of the major players in the marketing automation space and putting them head-to-head in a gruelling series of challenges to see who comes out top of the tables. Today we are going to take a look at …

We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is  and what the thought behind marketing automation  is. In case you didn’t, here’s the tl;dr (Too long didn’t read) version: Marketing Automation is a solution that replaces a …

With half of the year gone and half of the year ahead of us (shout out to all positive marketers out there), we decided it’s time for a digital marketing check on the four most important and under-rated B2B marketing topics. Social Media Marketing A lot of B2B companies still ignore social media, because they …

TechCrunch recently published an article in reaction to former HubSpot employee Dan Lyons’ book on the invention of the term “inbound marketing” and the software needed to perform it. In the article, Samuel Scott argues that the biggest problem in marketing these days is not the technology, but more that modern marketers just don’t know …

Are you afraid your audience is growing cold? Are you drifting apart? Are you losing the spark? Relationships are fun and interesting when they are new. Eventually, you get to know each other oh too well and you need to put in some effort. Since Cosmopolitan will not offer you the expert advice you need, …

The term “digital marketing” has been around since the 1990s. Its journey has been a long one: from a buzzword to mainstream, but nowadays it’s a top priority for marketers everywhere. The findings of the Gartner’s 2015-2016 Chief Marketing Officer (CMO) Spend Survey show that 98 percent of marketers think that offline and online marketing are …

You know how people love to say “Life is a journey, not a destination?” Well, the same can be said about content marketing. Your audience is on a journey and you even though your product and/or services are the destination, you are the tour guide. Research shows that only 4% of the visitors that come …

If Voltaire was into content marketing today instead of philosophy and history in the 1770s, he could well be great at it. Why? Certainly not because of the copious amounts of coffee he drank that allegedly stimulated his creativity. And not just because he was prolific: he authored content in almost every literary form, including …

Red Adair, the oil well firefighter, famously said: “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” I could write a whole white paper about it, but I won’t. Instead, I want to explain to you the value of getting a white paper produced by …

Thank you for choosing us as your guide to the world of marketing in 2016. We are no fortune tellers, but we do know marketing. So without further ado, let’s welcome 2016 with all the good things it will bring. Influencer/relationship marketing will no longer be a buzzword 65 percent of marketers participate in the influencer …

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