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You’ve probably heard the big news by now: Google has begun penalizing sites that use “intrusive” ads (a.k.a. pop-ups) and marketers who use them could start to take a hit on their SEO. The trouble is, pop-up ads (and their close relative, “hover” ads) generate leads, which is why marketers have continued to use them ...

Remember our series of reviews of marketing automation platforms? We are back on track with checking out some of the major players in the marketing automation space and putting them head-to-head in a gruelling series of challenges to see who comes out top of the tables. Today we are going to take a look at …

Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing automation best practices to the rescue. In the old marketing model, a few large campaigns were laboriously crafted, ...

We can all agree that 2016 was an interesting year. Of course, we mean interesting as the word in the Chinese curse, “May you live in interesting times”. So we can’t expect for 2017 to be anything less. Since we don’t want to ruin the festive mood and talk about Brexit, the US elections or …

In this the first in our series of posts on marketing automation platforms, we will take a look at some of the major players in the marketing automation space and put them head-to-head in a grueling series of challenges to see who comes out top of the tables. The first contender in our marketing automation …

Modern marketers are faced with numerous challenges surrounding the effective creation and distribution of interesting and engaging content. Data shows that more than 90% of today’s B2B sales are directly influenced by marketing content. However, less than 30% of the content produced ever reaches an audience. The solution to this is marketing automation. Over the …

Personalised email delivers six times higher transaction rates and generates 58% of all the revenue. (You can find more email statistics here.) In addition, 74% of marketers say targeted personalization increases customer engagement. So instead of wondering what content to provide for your subscribers or how to word an offer they won’t be able to …

Sun Tzu most likely asked someone to read over the Art of War before writing it down on bamboo. To be able to discern between illusion and reality is what every enlightened master should be able to do. But most people are not masters. Most of us are simply marketers, who want to get their …

The Art of Social Marketing Strategy: Part 4 This is the fourth part in our series of blog posts about The Art of Marketing Strategy. So far we have discussed the why, how and what for of Social Media, it’s about time we get to the where. Choosing where to focus your time and effort is …

With half of the year gone and half of the year ahead of us (shout out to all positive marketers out there), we decided it’s time for a digital marketing check on the four most important and under-rated B2B marketing topics. Social Media Marketing A lot of B2B companies still ignore social media, because they …

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