Demand Gen Report – Killer Content Award

Winner – Best Dressed Campaign

OpenText’s “Make a Statement” campaign promotes the firm’s StreamServe EIM solution. High-quality asset design, including a campaign microsite, interactive flipbook tool, testimonials, videos and PDFs, has driven more than $3 million in pipeline to date.

Oracle Eloqua Markies

Winner – Best Customer Lifecycle Program

On-boarding customers, managing them through the customer lifecycle, and finding opportunities for cross-sell and up-sell are not new concepts. But automating this process and applying it to a previously ignored customer segment has made a huge impact for OpenText. To date, the campaign has resulted in a 263% growth in identified contacts from this customer base, and 60+ new opportunities, amounting to multiple millions of dollars of pipeline.

Demand Gen Report – Killer Content Award

Winner – Best Customer Relationship Enhancement

Demodia helped OpenText to create a personalised customer on-boarding web site that welcomed new customers who had purchased products through partner SAP to the OpenText family.

Oracle Eloqua Markies

Winner – Best International Campaign

The Better Together campaign was a transformational moment for OpenText marketing. Not only did it provide astonishing financial results, it also changed the way that they approached campaigns. A campaign that was meant to highlight how OpenText and Microsoft are “better together” ended up paving the way for a more integrated approach to global campaigns – taking the needs of many different regions into account.

Oracle Eloqua Markies

Honouree – Social Media Innovation

OpenText created a social framework, together with Demodia, to display campaign assets – be they PDFs, video or powerpoint presentations, within the context of the campaign and yet in an interactive fashion. Assets appear within a page that also includes the ability to share, to rate the content, to comment on it, and to see other relevant content in context of the campaign. This provided OpenText with greater control over their campaign assets – and makes the content more interactive and engaging for prospects.