Demand Gen Report – Killer Content Award
Winner – Best Dressed Campaign
OpenText’s “Make a Statement” campaign promotes the firm’s StreamServe EIM solution. High-quality asset design, including a campaign microsite, interactive flipbook tool, testimonials, videos and PDFs, has driven more than $3 million in pipeline to date.
Oracle Eloqua Markies
Winner – Best Customer Relationship Enhancement
Demodia helped OpenText to create a personalised customer on-boarding web site that welcomed new customers who had purchased products through partner SAP to the OpenText family.
Demand Gen Report – Killer Content Award
Winner – Best Customer Relationship Enhancement
Demodia helped OpenText to create a personalised customer on-boarding web site that welcomed new customers who had purchased products through partner SAP to the OpenText family.
Oracle Eloqua Markies
Winner – Best International Campaign
The Better Together campaign was a transformational moment for OpenText marketing. Not only did it provide astonishing financial results, it also changed the way that they approached campaigns. A campaign that was meant to highlight how OpenText and Microsoft are “better together” ended up paving the way for a more integrated approach to global campaigns – taking the needs of many different regions into account.
Oracle Eloqua Markies
Honouree – Social Media Innovation
OpenText created a social framework, together with Demodia, to display campaign assets – be they PDFs, video or powerpoint presentations, within the context of the campaign and yet in an interactive fashion. Assets appear within a page that also includes the ability to share, to rate the content, to comment on it, and to see other relevant content in context of the campaign. This provided OpenText with greater control over their campaign assets – and makes the content more interactive and engaging for prospects.