When I say Coca-Cola, Uber, Skype, or Facebook, what comes to mind? Most people don’t immediately think of brown sugar water, driving with a stranger, calling grandma, or looking at her photos - first, they think of logos, and each of them …
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Convert more, more often No matter how much content you push out, how many emails you send or how many landing pages your website has, the bottom line is if you don’t convert, you don’t stay in business. For such an essential aspect of …
WordPress is one of the first CMS tools that come to mind when creating a website—and for good reason. WordPress makes up 59,4% of the market share, with the closest competitor, Joomla, coming in at 6%. WordPress is also the CMS of choice …
Hertz's 32 Million Dollar Blunder - 5 Things You Can Learn About Agencies Hertz car rental is reportedly suing top-tier marketing agency Accenture for 32 million dollars over failed digital marketing. According to Hertz, Accenture failed …
I recently talked about 4 big ways that keyword search is evolving in 2019. One of the major shifts in internet search behaviour has been Google prioritising their featured snippets, which sit atop their search engine results pages …
User interface (UI) and user experience (UX) will make up the ins-and-outs of what it means to actually visit your website. User interface is made up of elements that you put into the site, and user experience is what the prospective buyer …
If you’ve shopped around to build your website, you’ve probably heard cost estimates that are all over the map, including some temptingly cheap ones. With templates from places like Wordpress and Wix and a market crowded with freelancers …
A picture’s worth a thousand words, but an image that’s attractive or tells a compelling story is worth a thousand shares. People understand that images are powerful — at least for B2C. There’s a conventional wisdom that great visual …
There are many ways to generate leads, and some are better than others. According to this infographic by MarketingProfs, websites rank as the sixth most effective way to generate leads. The first five are inside sales, executive events, …
On-going organic traffic growth, low bounce rates, high demand and engagement - those are all attributes of a quality website. But how many enterprise marketers can say that about their corporate websites? The logic goes as follows - the …