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Any firm knows that customer retention is key to long-term success. The good news is that once someone converts from a prospect to a customer, much of the hard work is done—it’s easier to retain a customer than to convert one. However, if you want a customer to purchase from your firm again, you will ...
Any business is going to find itself working constantly to expand its reach and bring in new clients. When it comes to devising new marketing strategies and fine-tuning long-term advertising campaigns, a natural question is: who will do the work? Is this kind of marketing strategy best left to in-house talent, or is it a ...
Any firm should have its brand identity in mind when crafting a long-term strategy. At certain times, as when launching a new website or implementing a major marketing campaign, a careful survey of a firm’s brand identity is mandatory. A firm’s “brand identity” refers to the collective total of a company’s marketing efforts. For your ...
In order to stay competitive against larger, better-funded, and more established rivals, small- and medium-sized businesses have to use every advantage that they can. Fortunately, marketing automation services are the life-blood of modern marketing and they can help any smaller firm increase its chances of converting prospects into loyal customers. If you’re getting started in the ...

Is your marketing static, or is it dynamic? Static marketing presents the same information to every lead, regardless of their varying needs. Dynamic marketing, on the other hand, utilises the buyer journey: an individualised journey down the marketing funnel that addresses each lead’s unique concerns. Here’s our guide to buyer journeys, and how you can …

Imagine you have five seconds to communicate what’s great about your product to your market. In effect, you do. Your potential customers are busy people, and if they don’t see the immediate appeal of your product over the competition’s, they’re going to click away from your page. Your value proposition can make or break your ...

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