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In order to stay competitive against larger, better-funded, and more established rivals, small- and medium-sized businesses have to use every advantage that they can. Fortunately, marketing automation services are the life-blood of modern marketing and they can help any smaller firm increase its chances of converting prospects into loyal customers. If you’re getting started in the ...

Is your marketing static, or is it dynamic? Static marketing presents the same information to every lead, regardless of their varying needs. Dynamic marketing, on the other hand, utilises the buyer journey: an individualised journey down the marketing funnel that addresses each lead’s unique concerns. Here’s our guide to buyer journeys, and how you can …

Imagine you have five seconds to communicate what’s great about your product to your market. In effect, you do. Your potential customers are busy people, and if they don’t see the immediate appeal of your product over the competition’s, they’re going to click away from your page. Your value proposition can make or break your ...

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