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For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. Today’s review covers Marketo marketing automation, a strong player for mid-sized businesses, with some great functionality at a fairly modest starting price. ...
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is putting all the major software options head-to-head, comparing them on metrics like price, integration, and features. So far we have looked at platforms such as Pardot, Eloqua and SharpSpring, but today we will review ClickDimensions, a medium-sized player ...
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the major platforms head-to-head and comparing them on metrics such as price, integration and features. Today we will review Act-On, a mid-sized player competing for small- and mid-sized businesses. Getting Started As ...
In this post, we return to our series on marketing automation platforms. We’re taking a look at some of the major players in the marketing automation space, and reviewing them head-to-head in a grueling series of challenges to see who comes out top of the tables. This week, we’re putting Salesforce Pardot to the test. ...

We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is  and what the thought behind marketing automation  is. In case you didn’t, here’s the tl;dr (Too long didn’t read) version: Marketing Automation is a solution that replaces a …

In this the first in our series of posts on marketing automation platforms, we will take a look at some of the major players in the marketing automation space and put them head-to-head in a grueling series of challenges to see who comes out top of the tables. The first contender in our marketing automation …

Modern marketers are faced with numerous challenges surrounding the effective creation and distribution of interesting and engaging content. Data shows that more than 90% of today’s B2B sales are directly influenced by marketing content. However, less than 30% of the content produced ever reaches an audience. The solution to this is marketing automation. Over the …

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