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We’re still at the start of January, which means that it’s a perfect time to get ready for the year ahead. As always, that means anticipating developments in online marketing and communication. We have already discussed our digital marketing forecast for the next year, so it’s worth delving into more detail on email marketing trends ...
With the new year just started, it’s an ideal time to look back, as well as to the future. In previous posts, we discussed what the new year will hold, concerning both email marketing trends and our digital marketing forecast for 2018. In this post, we will examine some lessons from the previous year: specifically, ...

On the first day of Christmas Demodia sent to me … a digital marketing plan On the second day of Christmas Demodia sent to me … 2 buyer journeys, and a digital marketing plan. On the third day of Christmas Demodia sent to me … 3 nurture programmes, 2 buyer journeys, and a digital marketing …

On a daily basis we use personal assistants to help out with tasks; we shop in cashierless shops and will soon be travelling around in driverless vehicles. Even the experience of checking out Facebook’s newsfeed or selecting a movie on Netflix is made better with the aid of artificial intelligence. The market for AI technologies ...
For businesses looking to take their digital marketing to the next level, our marketing automation challenge is a series of reviews putting all the major platforms head-to-head and comparing them on metrics such as price, integration and features. Today we will review Act-On, a mid-sized player competing for small- and mid-sized businesses. Getting Started As ...
Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone - will be impacted by the forthcoming EU General Data Protection Regulation (GDPR). The upcoming data protection legislation was put in place to standardise existing laws that call for transparency surrounding the way that companies ...

Remember our series of reviews of marketing automation platforms? We are back on track with checking out some of the major players in the marketing automation space and putting them head-to-head in a gruelling series of challenges to see who comes out top of the tables. Today we are going to take a look at …

Does your business have a digital marketing strategy? Your first instinct might be to answer “well, sure we do!” Chances are, you’re online and your marketing is too. You might think that your online marketing campaigns equal a digital marketing strategy, but that’s not really the case. Your campaigns are tactics, stepping stones towards reaching ...

We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is  and what the thought behind marketing automation  is. In case you didn’t, here’s the tl;dr (Too long didn’t read) version: Marketing Automation is a solution that replaces a …

If you’ve shopped around to build your website, you’ve probably heard cost estimates that are all over the map, including some temptingly cheap ones. With templates from places like WordPress and Wix and a market crowded with freelancers (many with questionable qualifications and unbelievably low prices), it’s easy to get the impression that building your ...

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