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The implementation of the GPDR a few months ago meant big changes for a lot of firms, but it wasn’t the only big deadline looming this summer. With so much at stake as far as EU data regulations, a lot of firms seem to have missed out on Google’s HTTPS deadline. Beginning in July 2018, …

Plenty of firms doing business online, whether B2B or B2C find themselves in the same position. There are plenty of marketing metrics, but one way or another, after steady growth, inbound traffic slows down to the point that it’s consistent but not increasing. Traffic hasn’t dropped enough to hit the alarms and do a major ...
If you’re someone doing a lot of writing or blogging about tech online, chances are you’ve gotten a few—or a few dozen—messages asking for backlinks. Every day, we get dozens of emails saying something like "Hey cool website, I just read your post on XYZ. I've got a similar post, would you like to link ...
In the past few years, Agile Marketing has entered the lexicon of online business in a major way—and with good cause. After all, agility means speed and responsiveness, values which are more important in business today than ever. If your firm is using marketing automation software, you already understand the importance of these values. Being ...
Any firm knows that customer retention is key to long-term success. The good news is that once someone converts from a prospect to a customer, much of the hard work is done—it’s easier to retain a customer than to convert one. However, if you want a customer to purchase from your firm again, you will ...
Any business is going to find itself working constantly to expand its reach and bring in new clients. When it comes to devising new marketing strategies and fine-tuning long-term advertising campaigns, a natural question is: who will do the work? Is this kind of marketing strategy best left to in-house talent, or is it a ...
At some point, many firms are going to feel compelled to bring in an outside expert to augment their digital marketing efforts. There are plenty of experts out there. However, a lot of smaller companies need to consider pricing, first and foremost. So, what exactly are you getting for your money? Last week we discussed ...
We’re still at the start of January, which means that it’s a perfect time to get ready for the year ahead. As always, that means anticipating developments in online marketing and communication. We have already discussed our digital marketing forecast for the next year, so it’s worth delving into more detail on email marketing trends ...
With the new year just started, it’s an ideal time to look back, as well as to the future. In previous posts, we discussed what the new year will hold, concerning both email marketing trends and our digital marketing forecast for 2018. In this post, we will examine some lessons from the previous year: specifically, ...

On the first day of Christmas Demodia sent to me … a digital marketing plan On the second day of Christmas Demodia sent to me … 2 buyer journeys, and a digital marketing plan. On the third day of Christmas Demodia sent to me … 3 nurture programmes, 2 buyer journeys, and a digital marketing …

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