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A lot of firms doing business online will find themselves doing everything right on paper but still not seeing the results they want. Worse still, a lot of companies will scratch their heads but not consider a major overhaul to their online marketing campaign. There are plenty of reasons why companies might not want to …

Any business is going to find itself working constantly to expand its reach and bring in new clients. When it comes to devising new marketing strategies and fine-tuning long-term advertising campaigns, a natural question is: who will do the work? Is this kind of marketing strategy best left to in-house talent, or is it a ...

On the first day of Christmas Demodia sent to me … a digital marketing plan On the second day of Christmas Demodia sent to me … 2 buyer journeys, and a digital marketing plan. On the third day of Christmas Demodia sent to me … 3 nurture programmes, 2 buyer journeys, and a digital marketing …

In Artificial Intelligence in Marketing, we looked into the world of artificial intelligence (AI) and explored how it will set the foundation for modern marketers - part data scientist, part creative.  As far as AI is concerned, machines are here to help us regular marketing folk grow and focus on the personalization and the delivery ...
Sales and marketing alignment has been a challenge for organisations since… well... basically, since businesses have had sales and marketing departments. Over recent years there has been a lot of buzz about sales enablement – giving sales the right knowledge and information to sell effectively. However, one component of the entire process is often left ...

We should start by pointing out, that by now you would already have read our other blog posts on Marketing Automation and know what marketing automation is  and what the thought behind marketing automation  is. In case you didn’t, here’s the tl;dr (Too long didn’t read) version: Marketing Automation is a solution that replaces a …

With half of the year gone and half of the year ahead of us (shout out to all positive marketers out there), we decided it’s time for a digital marketing check on the four most important and under-rated B2B marketing topics. Social Media Marketing A lot of B2B companies still ignore social media, because they …

TechCrunch recently published an article in reaction to former HubSpot employee Dan Lyons’ book on the invention of the term “inbound marketing” and the software needed to perform it. In the article, Samuel Scott argues that the biggest problem in marketing these days is not the technology, but more that modern marketers just don’t know …

Are you afraid your audience is growing cold? Are you drifting apart? Are you losing the spark? Relationships are fun and interesting when they are new. Eventually, you get to know each other oh too well and you need to put in some effort. Since Cosmopolitan will not offer you the expert advice you need, …

The term “digital marketing” has been around since the 1990s. Its journey has been a long one: from a buzzword to mainstream, but nowadays it’s a top priority for marketers everywhere. The findings of the Gartner’s 2015-2016 Chief Marketing Officer (CMO) Spend Survey show that 98 percent of marketers think that offline and online marketing are …

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