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On the first day of Christmas Demodia sent to me … a digital marketing plan On the second day of Christmas Demodia sent to me … 2 buyer journeys, and a digital marketing plan. On the third day of Christmas Demodia sent to me … 3 nurture programmes, 2 buyer journeys, and a digital marketing …

To turn your prospects into clients, you’ve got to nurture your leads. Why is lead nurturing so critical? Most new visitors to your website aren’t yet ready to buy a product. To earn their trust, and convince them they need your help, you’ll have to create a buyer journey to help them make their choice. …

Is your marketing static, or is it dynamic? Static marketing presents the same information to every lead, regardless of their varying needs. Dynamic marketing, on the other hand, utilises the buyer journey: an individualised journey down the marketing funnel that addresses each lead’s unique concerns. Here’s our guide to buyer journeys, and how you can …

You know how people love to say “Life is a journey, not a destination?” Well, the same can be said about content marketing. Your audience is on a journey and you even though your product and/or services are the destination, you are the tour guide. Research shows that only 4% of the visitors that come …

There are many parallels that can be drawn between flirting and moving leads down the B2B buying cycle. Both go through a number of stages, from initial awareness to developing an interest, and displaying clear signs of a willingness to commit. Not to belittle or oversimplify human relations, but let’s be honest — marketing is …

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