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In a recent post on how to generate backlinks, we pointed out some tools for finding and fixing broken links. There are actually a lot of useful tools online that B2B marketers can use to make their work easier, many of which are free. Here are 5 useful tools for B2B marketers: 1. Unsplash: for …

If you’re part of a firm doing B2B or B2C business online, you’ve definitely heard about marketing automation. You’ll probably want to implement marketing automation to enjoy the ROI that it has to offer, but you may have encountered this problem: Marketing automation is not cheap, so how do you justify the monthly spend to ...
Any business is going to find itself working constantly to expand its reach and bring in new clients. When it comes to devising new marketing strategies and fine-tuning long-term advertising campaigns, a natural question is: who will do the work? Is this kind of marketing strategy best left to in-house talent, or is it a ...

On the first day of Christmas Demodia sent to me … a digital marketing plan On the second day of Christmas Demodia sent to me … 2 buyer journeys, and a digital marketing plan. On the third day of Christmas Demodia sent to me … 3 nurture programmes, 2 buyer journeys, and a digital marketing …

In an earlier post, we discussed the Do’s and Dont’s of developing B2B Buyer Personas. Any business should know the importance of having well-developed buyer personas: these are the who, what, where, when, why, and how of your marketing effort. As marketing guru Tony Zambito explained, this information is “who buyers are, what they are ...
Any organisation that uses data at the centre of their sales and marketing activities – and that’s just about everyone - will be impacted by the forthcoming EU General Data Protection Regulation (GDPR). The upcoming data protection legislation was put in place to standardise existing laws that call for transparency surrounding the way that companies ...
You’ve probably heard the big news by now: Google has begun penalizing sites that use “intrusive” ads (a.k.a. pop-ups) and marketers who use them could start to take a hit on their SEO. The trouble is, pop-up ads (and their close relative, “hover” ads) generate leads, which is why marketers have continued to use them ...

Remember our series of reviews of marketing automation platforms? We are back on track with checking out some of the major players in the marketing automation space and putting them head-to-head in a gruelling series of challenges to see who comes out top of the tables. Today we are going to take a look at …

Are you getting the most out of your marketing automation? Many small and mid-sized businesses aren’t. Even if you’ve already had positive results with marketing automation, there’s likely more you could be doing. In comes our marketing automation best practices to the rescue. In the old marketing model, a few large campaigns were laboriously crafted, ...

We can all agree that 2016 was an interesting year. Of course, we mean interesting as the word in the Chinese curse, “May you live in interesting times”. So we can’t expect for 2017 to be anything less. Since we don’t want to ruin the festive mood and talk about Brexit, the US elections or …

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